Networking Like a Pro: How To Work A Room

Networking events are an excellent way to find new contacts, build business relationships, stay informed and increase your visibility – but even the most seasoned business person can feel overwhelmed in a room full of people. Here are some tips to help you work a room and make the most of your networking opportunities. 

Come prepared. When you attend a networking event, you need to think about who you want to meet. Did you know you can see who’s on the guest list for upcoming Chamber events? Choose 2 or 3 people who are registered to attend, and make it a point to connect with them.

Scope out the room. Note where the hors de’ourves or drink station is located. These are great places to strike up a conversation with someone who isn’t already talking to someone. Also, scan the crowd to see if you know anyone. If you don’t see any familiar faces, start off approaching people who are standing alone. Not only is it an easy way to engage someone, it will help them feel more welcome and will be remembered.

Be approachable. A smile and eye contact let people know you’re open to meeting them.

Break the ice. Don’t feel like you have to say something profound. Breaking the ice can be as simple as commenting on the venue, the program or the food; asking people where they’ve traveled  from or expressing an interest in why they are attending.

Have something to say. Read up on current events and think ahead about topics that will make for interesting small talk. It is also good to make sure they talk about themselves. People, in general, like talking about themselves and what they do, and if you remember that it will work in your favor.

Summarize yourself. Don’t just give your title, describe what you do and why you’re attending. Then make sure they talk about themselves. People, in general, like talking about themselves and what they do.

Move on.  3-5  minutes is enough time to introduce yourself, learn about the other person, and make an impression, but short enough to keep the conversation from dragging. If you’re ready to move on, gracefully exit a conversation by extending your hand, saying you enjoyed talking, and offer your business card. Then move on to another person or group.

Go easy on the business cards. Handing your business card out like skittles will make you look desperate. Instead, make each one count. It’s not about volume--it’s about quality. Be prepared to hand out a business card if someone requests it or you feel like you’ve made a good connection.

Be generous. Offer to help where you can and don’t expect anything in return. Most people appreciate a favor and want to reciprocate. This builds a foundation for quality leads and friendships that are invaluable in the long run.

Bonus tips:

Don’t be a hater. Never badmouth previous employers, colleagues or clients. This is the quickest way to be dismissed by your potential contacts and viewed as untrustworthy.

Are you an introvert? Set reasonable expectations. If being a social butterfly doesn't come naturally to you, simply setting out to make one or two meaningful connections may suit you better and prove to be more productive in the long run.

Ask for introductions. Find someone you already know, and ask them to introduce you to the person or group they’re talking to. You can also approach the event organizer, introduce yourself, and ask if they would mind making an introduction.

Expect some awkwardness. Just because you arrive energized and prepared, it doesn’t guarantee everything will go smoothly. Expect some awkwardness and false starts, and don’t allow yourself to leave too quickly. Instead, set a goal of 30–45 minutes to get a feel for the room, pick up a snack or a drink, and try starting a few conversations. You might be surprised to find yourself warming up to the event and staying longer.

Ready to put your networking skills to practice? According to ghostwriter Saralee Rhoads, “Talking to people is good for your business and attending Chamber activities is the door to that opportunity.” We’d love for you to join us for Business Before Hours at The Big Biscuit on Wednesday, February 23. We’ll enjoy coffee and casual networking before starting our workday. Breakfast is available for purchase from the menu. 

Next week we’ll finish our Networking Like a Pro series by learning how to Nurture your Network.