Digital Presence & Customer Engagement: Making Your Business Easy to Find and Love
With visitors from around the world arriving for the 2026 FIFA World Cup, your business’s online presence matters more than ever. People will be relying on their phones to search, navigate, and connect—and that means your digital footprint should be accurate, engaging, and easy to use.
Things to Consider:
Google listings & messaging apps. Is your Google Business Profile up to date? Are you using tools like WhatsApp to connect with customers who may prefer international messaging platforms?
Mobile-friendly experiences. From scanning QR codes to browsing menus, people expect fast, mobile-first service. If your business is hard to access online, you may miss out on foot traffic and sales.
Customer expectations. Tourists and locals alike will appreciate convenience, clarity, and a tech-savvy experience—especially during large events when time is tight.
Action Steps to Boost Your Visibility and Engagement:
Update your Google Business Profile. Check your hours, address, photos, and business description. Add keywords that visitors might be searching for (like "family-friendly," "free Wi-Fi," or "takeout available").
Enable messaging features. Activate customer messaging through Google or WhatsApp to allow quick communication—especially helpful for international visitors who may not want to call.
Use QR codes to enhance service. Whether it’s digital menus, links to reviews, or a special event promo, QR codes offer a contactless and convenient way to share info with your customers.
Ensure your website is mobile-optimized. Most people will access your site on their phones. It should load quickly, be easy to navigate, and highlight important info like your location, offerings, and hours.
Consider a branded mobile app. If your business sees a high volume of repeat visitors or you offer loyalty programs, an app can streamline engagement and keep your brand top of mind.
Collect and respond to reviews. Encourage happy customers to leave reviews, and make sure you respond professionally to both positive and negative feedback—it builds trust.
Creating a seamless and accessible digital experience helps your business stand out in a competitive, fast-moving environment. A few small updates now can lead to big results when the world arrives at your doorstep.
Need help with digital tools or want to connect with local marketing professionals? The Chamber is here to help! Find trusted, local professionals in our online business directory, or call the Chamber office for more information.
As the global spotlight turns to our region for the FIFA World Cup 26™, businesses across Blue Springs have a once-in-a-generation opportunity to shine. Whether you’re looking to boost visibility, prepare your staff, or stay ahead of changing regulations, this series will help you stay informed and ready. Each month, we’ll share tips, tools, and timely updates to support your planning and keep your business running smoothly during this major international event. Let’s make sure we’re not just watching from the sidelines—we’re ready to win!
The Blue Springs Chamber is proud to be a collaborator in KC Game Plan, a new readiness initiative from KC2026 to help small businesses prepare for opportunities tied to FIFA World Cup 26™. Learn more about this small business initiative here: https://kansascityfwc2026.com/kc-game-plan/.
